Colleen Marks

Colleen Marks is the Head of Creative Strategy at Yahoo Creative Studios, the in-house creative team at Yahoo. Her team specializes in using emerging technology to tell stories that drive meaningful connections between consumers and brands.

Colleen has spent nearly 20 years focused on branded content strategy, ideation, and execution as the VP of Marketing and founder of the in-house branded content studio at Dotdash, a Brand Content Director at LiquidThread leading lines of P&G and Microsoft business, VP of Digital at Weber Shandwick leading the Electrolux business, and the VP of Integrated Marketing at Alloy Digital.