Lander Otegui

Lander Otegui is an engineer with a passion for Marketing, where he’s spent most of his career effectively merging the power of ideas and science. Lander has received numerous awards for his work, including Cannes Lions, Effies, D&AD, One Show, Clio and many more. Throughout his career, he’s been able to successfully create and grow multiple brands, expand, turn around and acquire businesses in different categories and markets, with beverage alcohol being his expertise. Born in Mexico City, he’s very passionate about Tequila, one of the fastest growing categories globally, and the topic for today’s conversation.