As Executive Director, New Economy Lead, Brad is the agency expert on high-growth and start-up clients at Wavemaker. He currently oversees the DoorDash, Coinbase, Bumble, TravelEdge, and YETI businesses globally and has previously led several Walmart DTC brands including Jet.com.
Over the past three years, he has managed two of the fastest-growing clients at Wavemaker (and in the world) — DoorDash (Fastest Growing Brand of 2019 and Top 5 in 2020) and YETI (Fastest Growing Mid-Cap of 2020) — and won multiple industry awards including being named an AdWeek 2021 All-Star.
Brad also leads many agency-wide projects including the US rollout of the Provocative Planning and is a member of the agency’s Acceleration Team.
Prior to his current role, Brad guided Wavemaker’s US Business Development team. He is a graduate of Colgate University and NYU’s Stern School of Business.
Brad Backenstose Job Title Executive Director, New Economy Lead Company WAVEMAKER Connect via