Jason Colon

With over 15 years of experience, Jason oversees growth marketing capabilities at OMD USA - covering all things commerce and direct response strategy and execution. His focus is on developing industry-leading capabilities, partnership development, building out and developing agency talent, as well as actively supporting some of OMD's largest priority clients including Clorox, McDonalds and Apple. Prior to his role at OMD, Jason has held multiple positions within Omnicom Media Group over the past 7 years - including leading the Commerce and Search functions within the OMG Center of Excellence and overseeing OMD's digital performance media team for the northeast region. Also, of note, Jason has supported the design and development of OMG's commerce-specific technology partnerships approach, and led the development of a proprietary toolset in Omni that supports retail media planning and optimization - enabling our teams to deploy smarter, more effective campaigns.