Neena Vicente

Neena Vicente is the AVP of Global eCommerce at Celebrity Cruises, Inc., based in Miami, Florida. She has held various leadership roles during her 20+ years in the travel industry and has frequently been recognized as a customer-focused, fact-based marketer and technology leader. Neena has driven transformative results including an unprecedented increase in market share, cruise bookings, and average order value, since becoming the leader of the team in 2017. Neena lives and breathes analytics, A/B testing, Agile development, and merchandising optimization, which she credits as the ingredients of the secret sauce she uses to achieve eCommerce goals. Her current organization includes a talented mix of technical, creative, and marketing professionals who support her in the passionate pursuit of a best-in-class digital experience.