Mandy Rassi

Mandy Rassi is the VP and head of marketing for The Kroger Co., where she leads the development of the company’s marketing strategy, plans, and execution. Her team includes brand strategy, planning, performance marketing, media, and Kroger’s internal creative agency. Previously, Ms. Rassi served as VP of analytics for 84.51°, Kroger’s data and analytics subsidiary, and spent 14 years at Procter & Gamble in a variety of consumer insight and strategy roles.