Adrienne O'Keeffe

Adrienne O’Keeffe leads the NBA’s consumer products and gaming team, driving
revenue through video game and non-apparel licensing partnerships for the NBA,
WNBA and NBA G League globally.

O’Keeffe has led the formation and launch of NBA Top Shot, the league’s non-fungible
tokens (NFT) platform that generates an industry-leading $600M in trading volume. She
helped secure a multiyear partnership with Epic Games that brought NBA virtual goods,
video content and gameplay experiences into the popular “battle royale” game Fortnite
and contributed to the launch of the NBA channel on Twitch in 2017 to deliver gaming-
related content to new audiences. O’Keeffe was part of the team that designed and
negotiated the formation of the NBA 2K League, making the NBA the first U.S.
professional sports league to operate an official esports league.

O’Keeffe was named to Forbes’ Blockchain 50 in 2021. She received her BA from
Colgate University in 2004 and her MBA from Columbia University in 2012.