Dia Simms

Dia Simms serves as the CEO of Lobos 1707 Tequila & Mezcal, a new independent spirits brand that launched nationally in November 2020. Dia leads Lobos 1707, named after the Spanish word meaning "wolves" and dedicated to celebrating the strength of the pack, alongside Founder and Chief Creative Officer Diego Osorio with early backing by sports and cultural icon, LeBron James. Dia brings an impressive track record of building successful brands, combined with her
entrepreneurial spirit and deep expertise in the spirits industry to Lobos 1707.

Dia graduated with a bachelor’s degree in Psychology from Morgan State University. She obtained a master’s degree in Management from the Florida Institute of Technology.

She is Cofounder of Pronghorn alongside spirits industry veterans Erin Harris and Dan Sanborn.