Kristin Maverick is VP, Social Strategy at advertising agency 360i, where she drives social excellence, innovation, influencer marketing, and growth across the business. As the leader of the agency’s social marketing practice, Kristin has pioneered the Digital Accelerator model that has supercharged the social presence of many Mondelez brands including OREO, Chips Ahoy, Sour Patch Kids and more.
Kristin joined 360i from Forsman & Bodenfors, a creative collective company. Before that, she was Senior Director of Digital Marketing at David Yurman, where she oversaw social media, email, search, and influencer marketing programs. Prior to David Yurman, Kristin was the Senior Director of Content Marketing at Rent the Runway, where she drove the strategy and execution of digital content across social media and RenttheRunway.com. She has also held positions at The Barbarian Group, BBDO, Attention, and NBC’s Bravo TV.
Kristin is a well-recognized industry leader, having been named to Ad Age’s Women to Watch list and Business Insider’s lists of 30 Most Creative People in Social Media and 40 Rising Stars of Madison Avenue in recent years. She also has a strong passion for community development, having been instrumental in planning the first-ever Digital Dumbo series of meetups in Brooklyn.
When Kristin isn’t driving social growth at 360i, she is studying to become a health coach at the Institute for Integrative Nutrition. She currently lives in Jersey City with her husband, is a die-hard Bravo fan and enjoys trying the new ‘it’ fitness trends.