Jeff Giacchetti

Jeff is the Programmatic Media Lead at Colgate-Palmolive responsible for driving digital innovation and transformation across North America. Central to his role as Colgate’s programmatic subject matter expert (SME) is working cross-functionally with mar-tech, audience/data science, measurement, & analytics, in close connection with the NA Media & Marketing organization, Global stakeholders and agency partners. Prior to joining Colgate-Palmolive, Jeff was the US Digital Media & Marketing Lead at Henkel Corporation, responsible for driving digital transformation, acceleration, mar-tech development, onboarding and activation.

Before moving onto the brand (client-side), Jeff enjoyed a highly-accomplished, 15-year career in digital media & marketing roles on the agency-side at companies including Publicis and GroupM. As VP of Digital Media at Publicis, Jeff developed innovative digital work for Heineken USA, and at GroupM, Jeff led digital strategy for Campbell’s and Pepperidge Farm.