Rachel Rayne is a Sr. Marketing Manager, Car & Truck portfolio at Toyota Canada in Toronto responsible for all National Tier 1 nameplate marketing. She manages the strategic connections planning & communications development for all Toyota vehicles with a priority on new vehicle launches & volume vehicles. Rachel recently oversaw the launch of the All New RAV4 & Corolla into the Canadian marketplace where Marketing communications were successful in generating awareness of the new product while connecting with consumers on an emotional level and positively changing brand perceptions. Rachel has always had a passion for vehicles, especially fast ones, growing up in a small northern town where jacked up pickup trucks and muscle cars were staples. She graduated from the Canadian Automotive Institute with a diploma in Automotive Marketing and then attained her Bachelor of Business at Northwood University in Michigan. She has been with Toyota Canada for almost 20 years garnering a breadth of experience by holding various roles within Inventory Planning, Sales, Marketing and Lexus Division. Rachel enjoys a balanced & active lifestyle spending quality time with her husband and 2 daughters, and can be found living in an arena most of the winter sporting her “Goalie Mom” attire.
Rachel Rayne Job Title Head of Nameplate Marketing Company TOYOTA