Brad Feinberg

Brad currently serves as the VP of Media & Consumer Engagement for MillerCoors, a Molson Coors company, overseeing all US media strategy, investment, precision and digital marketing agency operations, partnerships, design, and brand experiences. In Brad’s ten years at MillerCoors, he has held media roles across the portfolio of brands including helping contribute to the turn around on Miller Lite – the original lite pilsner - as well as spearheading the media launch for the highly successful Redd’s Apple Ale and Henry’s Hard Soda new product launches. He also has helped propel Blue Moon to the number one craft beer brand in the US with its national media launch in 2010.

Prior to joining MillerCoors, Brad served as the Senior Director of Media Planning & Partnerships for Discovery Channel and Science Channel.