Claudio Marcus

Claudio Marcus is general manager, data platform for FreeWheel, a Comcast company that provides advertising software and solutions for the entire television ecosystem. In this role, Claudio leads data strategy, relationships and operations associated with FreeWheel’s growing network of data, measurement and attribution partners, for the benefit of its advertiser, programmer and multichannel video programming distributor clients.

Claudio has more than 15 years of experience in advanced advertising and co-invented eight granted and/or pending U.S. and E.U. patents. Claudio joined the Comcast portfolio of companies from Gartner, after more than 15 years collaborating with leading global brands as a database marketing consultant, marketing software entrepreneur, and marketing and advertising agency executive.

Claudio is a well-regarded industry thought leader, author and guest speaker.