Finian Sedgwick

Finian Sedgwick is an Irishman who has lived in New York for the past two years and has a passion for digital and traditional marketing in the alcohol industry. Finian has spent the past seven years working with Pernod Ricard across four very diverse markets and a variation of brands; having started out with Jameson Irish Whiskey in Vietnam and Japan, he then worked with Pernod's cocktail portfolio in Shanghai, China for three years - also working to develop a consumer cocktail chatbot driving to local bars and restaurants. Since moving to Pernod Ricard USA at the end of 2016, he has supported the development of the consumer and digital strategy on Absolut Elyx and is now the Brand Manager for G.H. Mumm Champagne. Finian is motivated by the diverse and inspiring people the alcohol industry gives him the opportunity to work with, conquering modern marketing challenges, and achieving personal and professional success.