JP Beauchamp

J.P. is a member of the Leadership Team in IRI’s Media COE Division which he founded in 2009. In his 25+ year career at IRI, he has worked with a vast array of Consumer Package Good firms and their partners concentrating on increasing Advertising and Marketing effectiveness.

Over the last 10 years, JP has focused on developing Return on Advertising Spend for Digital , TV and all other addressable platforms. Prior to the Media COE, JP was the General Manager for IRI’s Testing Business.

He is a frequent speaker at industry conferences including the Advertising Research Foundation, In-Store Marketing Institute and frequently interviewed by industry periodicals like Advertising Age.
He lives in Chicago (Wrigleyville) with his wife Andrea and their 9 cats.