Jill Abbott

Jill Abbott is Head of Consumer and Athlete Engagement for Gatorade, where she spearheads the brand’s integrated marketing campaigns and initiatives. She leads the team in developing best-in-class 360 marketing campaigns, crafting strategies that marry advertising, digital and social media, E-Commerce, branded content, paid media, as well as experiential marketing.

As a PepsiCo veteran, Jill honed her brand management and marketing acumen by working in a variety of posts including Gatorade’s hydration business and PepsiCo’s Global Nutrition Group. In between tenures at PepsiCo, Jill was Head of Brand Marketing for Boulder Brands and dove into start-up marketing, serving as Vice President of Marketing for the fashion and footwear start-up Bucketfeet, where she guided the integrated marketing communication efforts for the venture- backed e-commerce brand.

Jill earned her BA from Washington University in St. Louis in Anthropology and later received an MBA from Georgetown University.