Craig Binkley is the Chief Brands Officer of Future State Brands, a global consumer goods and marketing company with a mission to lead cannabis from the black market to the supermarket. It's portfolio includes lifestyle and wellness brands across hemp, CBD and THC including flagship icon PRØHBTD, Hempathy, Ceeby Dee’s, Hot Nife, The Patch Co., and Heavy Grass. The company also counts exclusive partnerships in their arsenal including Licensing Expo, Advertising Week, Beanstalk Licensing Agency, Postmedia and Regulated Solutions.
Craig was previously the CMO for Coca-Cola Mexico, ascending to that role after a successful tenure as Worldwide Director of Marketing for Diet Coke & Coca-Cola light, as well as the Minute Maid brand of juices and drinks. Craig moved into the professional services and consulting arena after his time with Coke, co-founding and acting as Chief Consulting Officer at Zyman Group where he led an international team of more than 100.