Kwame Taylor-Hayford

Kwame Taylor-Hayford is the founder of Kin, a creative company using kinship and creativity to unleash business and culture as forces for good in our world.

Prior to launching Kin, Kwame was Managing Director, Brand Development at Chobani. There he was responsible for designing, building and leading their in-house creative agency. The team was named 2019 In-House Agency of the Year by Advertising Age and, citing creative work on the brand, Fast Company included Chobani on its Most Innovative Companies list three years in a row. Kwame’s work at Chobani has been honored with numerous awards by leading industry organizations D&AD, Graphis, TDC, ADC, One Show, Clio and Cannes.

Before Chobani, Kwame was a Partner at Sid Lee, where he led clients including Apple, Facebook, Stella Artois and Adidas on creative production, experiential and technology. Prior to Sid Lee, Kwame led integrated production teams for Anomaly and Saatchi & Saatchi in New York on global projects for NIke, Budweiser, Renaissance Hotels and Captain Morgan. He also worked at Media Arts Lab in Los Angeles on global campaigns for Apple and at VML in New York on various projects for Accenture and Xerox.

Kwame has served as a Jury President for AICP and on awards juries for D&AD, Think LA and the FWA. He has also spoken on the main stage at industry conferences including the Advertising Week, 3% Conference, Promax BDA and One Club Creative Summit. Kwame is a founding member of the NYC Mayor’s Creative Council and an inductee into the 2019 American Advertising Federation Hall of Achievement.

Kwame is also a Co-Founder at SATURDAY MORNING, a not-for-profit organization that creates ideas that bring awareness to and shift perceptions on racial bias, injustice, immigration, education, and the environment. Notable projects include P&G’s The Look, Spotify’s Black History is Happening Now and Peace Briefs, winner of a Silver Lion at Cannes.