Adam is the global lead for Annalect’s Data Group, responsible for overseeing data management, data policy, and ad technology across the organization. His current focus is on data valuation, utility and enhancement, as well as elevating internal understanding of policy-related issues surrounding data management.
Previous to this role, Adam operated as U.S. Director Digital Analytics at OMD where he launched and built the practice to creatively solve for a range of campaign measurement challenges across social analytics, funnel optimization, branding, and digital attribution. In 2010, Adam led the launch of OMG North America’s ad technology consultancy, Platform Logistics, to develop a best-in-class expertise around digital tracking and deployment technologies. Adam serves on the agency advisory boards of several industry leading technologies and is actively involved in 4A’s/IAB initiatives.