Tom Aronson

Tom Aronson joined The Walt Disney Company in 2007 to focus on mobile marketing initiatives, including the launch of Mobile Magic, Disney Parks’ first mobile application. Today, Tom is the Director of Customer Engagement for Disney Parks, Experiences & Products, leading teams responsible for activating all consumer facing messaging. This includes leading omni-channel content strategy for the segment. Before Disney, Tom managed award-winning advertising campaigns for top technology brands including at TBWAChiatDay Advertising, where he led many new product launches for Apple. Tom is a graduate of the University of Michigan and received his M.B.A. from the UCLA Anderson School of Management.