Jane Clarke

As the CEO and Managing Director of the Coalition for Innovative Media Measurement (CIMM), Jane is responsible for developing CIMM’s strategy and vision and overseeing all day-to-day operations. CIMM is a coalition of leading TV and video content providers, media agencies and advertisers formed to spur innovation in cross-platform media measurement and bringing more granular measurement to TV. CIMM initiatives range from a youth/family measurement research project with RealityMine and TVision Insights to capture all media usage via device meters with ACR technology and a router meter, to white papers on best practices for cross-device identity measurement, and for cross-channel attribution and ROI analyses,, to an RFP for the effective combination of set-top box and Smart TV data.
Jane has more than 30 years’ experience in the media industry collecting and analyzing strategic insights