Fred Bucher is SVP CMO of Spectrum Reach, the adv. sales division of Charter Communications. Mr. Bucher oversees Spectrum Reach’s marketing at the enterprise and field levels, including brand marketing and communications, product marketing, production/creative services and market research & insights. He and his team are responsible for developing and implementing integrated marketing strategies for Spectrum Reach’s multi-screen advanced advertising products and data services.
Previously, Mr. Bucher held a number of sr. leadership positions at Omnicom’s Tracey Locke Partners and Ryan Partnership, which became Epsilon, as well as operated his own consulting firm. From 2000 to 2010, he worked at ESPN as VP of Marketing Solutions where he managed the sponsor-driven marketing programs across ESPN’s on-air networks, ESPN.com, ESPN The Magazine and ESPN mobile properties.
Mr. Bucher holds a bachelor’s degree in history and political science from Dickinson College.
Fred Bucher Job Title Senior Vice President/Chief Marketing Officer Company SPECTRUM REACH Connect via