Kevin Allocca

Kevin Allocca is the Head of Culture & Trends at YouTube, where he has spent over 8 years tracking popular video phenomena and managing trending content initiatives. He is YouTube's expert on the intersection of web video and global culture and his TED Talk on "Why Videos Go Viral" has been watched over 2 million times.
His book, VIDEOCRACY: How YouTube Is Changing the World . . . with Double Rainbows, Singing Foxes, and Other Trends We Can’t Stop Watching, which explores YouTube's most interesting trends and the impact of video on our culture, was published by Bloomsbury in 2018.