Vida Mylson is the Sr. Director of Brand Sales & Marketing for EA's Global Brand Partnerships organization; leading talented strategic sponsorship & marketing managers to provide advertisers with X-platform global solutions across Console, Mobile & esports. EA operates the largest media sales organization in the video game space, helping brands build relationships through dynamic media, engagement solutions, deep integrations, sponsorships & marketing promotions. With over 18 years of experience in the ad space, Vida’s career has spanned across TV, Radio, Print & Digital. Prior to EA, Vida ran business development at appssavvy, as VP of Sales & Marketing she executed some of the very first brand Social Gaming integrations when Facebook first opened its API & has served as a social marketing & gaming leader ever since. Vida & her team are focused on finding innovative ways for brands to participate in a scalable & engaging solutions across EA’s various platforms & best of breed IP’s.
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