Raymond Leon Roker

Raymond Leon Roker is Vice President of AEG Studios for the Global Partnerships division of AEG, the largest sports, and entertainment company in the world. Acting as an internal agency for AEG, Global Partnerships oversees worldwide sponsorship sales and activation for over 135 world-class platforms across five continents and numerous other assets including venues, sports franchises, events, tours, festivals and digital content among other AEG holdings.

In 2017, Roker helped spearhead the launch of AEG Studios, the company’s first-ever in-house branded content division. As head of AEG Studios, Roker is directly responsible for managing the creation, production, and development of innovative, original content for AEG as a whole as well as its numerous brand partners. With access to AEG’s global portfolio of assets across music, sports and facilities, Roker and his team oversee one-of-a-kind content marketing partnerships that add value and increase sponsorship outcomes for best-in-class brands around the world. As the driving creative force behind AEG Studios, Roker brings strategic insight and direction to every project the division touches, including all digital, print, video and mobile content. With a proven track record of innovative storytelling, Roker brings partners closer to the heart of live entertainment using bleeding edge virtual reality, documentary and episodic programming, virtual reality and more. Under Roker’s leadership, AEG Studios has worked with a number of partners on successful branded-content campaigns for Toyota, Citizens Bank and Renaissance Hotels, to name a few.

In 2019, Roker’s first feature documentary as an executive producer will debut on YouTube Originals. His career as an award-winning veteran content executive, producer, director and strategist has seen over 20 years of leadership and entrepreneurial experience across the industry. Before the launch of AEG Studios, Roker lead content strategy, production and development for Goldenvoice, a top festival and concert promoter, and producer of the Coachella Valley Music & Arts Festival. Prior to that, Roker was the founder and publisher of URB magazine, a celebrated innovator in youth culture and media. He launched the experiential marketing firm Rebel Organization which oversaw multicultural activations for Toyota Scion. And during his time at Red Bull Media House, Roker managed the U.S. launch of the 1.3mm circulation Red Bulletin magazine and digital platform.

Roker is also a longtime board member of ArtworxLA, a community-based multidisciplinary arts program aimed at combating the high school dropout epidemic in Los Angeles.