Liam Copeland

At MRY, Liam Copeland leads the creative agency’s data and insights practice as vice president of intelligence. His goal is to take his discipline’s role beyond its traditional function, ensuring the strategic and creative outputs of MRY are deeply rooted in the connection between human behavior and impacts on the brand performance.

Through the Intelligence discipline, Liam and his team continually translate client, industry and human-based insights into self-evolving, profit-elevating marketing solutions for MRY’s clients.

At his core, Liam is a strategist-turned-analyst working to engineer new ways for marketers to ingest and use data across activations. He’s created and led teams across various private, Omnicom, and WPP agencies to service clients like Coca-Cola, Kellogg’s, Kraft, Nike, AT&T, Turner Networks, and Disney.

Through a dynamic and interpersonal working style, Liam has architected nimble analysis structures to benefit brand creative work, media planning, social planning, and digital media.