Jennifer Pelino is a Marketing and Brand Strategist working with the world’s most recognizable consumer packaged goods companies in the paid, owned and earned media space. As
Senior Vice President of Omni Channel Media at IRI, Jennifer leads target audience planning and measurement to help brands better optimize their media spend. Jennifer’s expertise across diverse critical functions, including analytics, insights, promotions, general management, operations and her comprehensive advertising knowledge brings a unique and needed perspective to business issues beyond marketing alone. Jennifer is a Graduate of Northwestern’s Kellogg School of Management. Follow Jennifer Pelino on Twitter at @JenniferJPelino.