Rebecca Zulch

Rebecca is a programmatic specialist who has been in the media industry for over six years. She has worked across both direct response and awareness campaigns, B2B and B2C across the financial services, insurance and CPG verticals. Currently, she leads programmatic inventory strategy at UM for Coca-Cola North America. Prior to UM she spent over 4 years at Neo@Ogilvy on direct display and programmatic campaigns on strategy and media execution.