Michelle Hillman

Michelle Hillman is Chief Campaign Development Officer of the Ad Council. In her role, Michelle brings together leading creative agencies, corporate partners, media and technology platforms and nonprofit and government clients to drive public education and action.

She has over 25 years’ experience in enacting change around pressing social issues like Opioid Abuse, Gun Safety and Girls in STEM. Michelle also oversees iconic campaigns like Smokey Bear’s “Only You Can Prevent Wildfires,” the longest running social good campaign in U.S. history, and “Friends Don’t Let Friends Drive Drunk” and Buzzed Driving Prevention work.

To ensure continued creative innovation, Michelle manages the Ad Council’s Creative Review Committees, made up of 30 of the advertising industry’s top agency leaders. Michelle also serves as a frequent judge for Advertising Week’s D&D Impact Awards and the 4A’s Impact Awards.

She lives in Washington, DC with her family and is the proud owner of a shelter pet.