Jennifer Breithaupt, Managing Director, Media, Advertising and Global Entertainment for Citi, oversees a team focused on creating and executing high impact programs and unique campaigns that engage and drive long-term brand loyalty with more than 23.5 million Citi cardmembers in the U.S. On a global scale, Jennifer also leads Citi’s entertainment access program, Private Pass, which brings cardmembers closer to their favorite artists through curated offerings and VIP experiences (lounge access, exclusive meet and greets etc).
Jennifer has created and managed some of the most exciting branded entertainment programs, including access to more than half of the top 100 concert tours for the past few years, record-setting presales for the One Direction “Where We Are Tour”, sponsorships of The Rolling Stones’ “50 And Counting Tour” and of Billy Joel’s Madison Square Garden residency, and, in 2015, a new multi-year sponsorship with NBC and the launch of the Citi Concert Series on TODAY.
Earlier this year, Jennifer was ranked #27 on Billboard’s Power 100 and recognized in their Branding Power Players list. Variety also recently named Jennifer to their Power of Women NY list and Ad Age to their Women to Watch list.
Jennifer Breithaupt Job Title Global Consumer Chief Marketing Officer Company CITI Connect via