Paul Dolan

Paul Dolan is an industry veteran with over twenty years’ experience building and leading technology-enabled, data-driven media businesses.

In the last ten years, Paul has launched and led three innovative media businesses that brought better targeting, more insights and increased ROI to clients. Most recently, Paul launched Light Reaction, WPP’s outcome-based programmatic media platform, and served as its global General Manager across 25 countries. Prior to Light Reaction, Paul was a key member of the founding team at GroupM’s Xaxis, the industry’s largest agency trading desk. As Managing Director of North America, he led all sales, marketing, client services and operations. He opened Xaxis offices in New York, Toronto and Miami, before launching Xaxis Latin America with offices in Mexico City, Sao Paolo, Buenos Aires and Bogota. In 2008, he developed B3, the first data-driven media trading platform for 24/7 Real Media and WPP’s Media Innovation Group.

Paul has advised companies in A.I., mobile analytics, digital out-of-home, rich media and education content.
Paul is now the Chief Executive Officer at Varick, the original programmatic media company. Varick will be celebrating its 10th anniversary this year and he is looking forward to leading this innovative company into its next 10 years.

When outside the office, Paul enjoys spending time in Battery Park City with his wife Debbie and their dog Jax.