In this session...
We're bombarded with articles on innovation and prototyping, but what does this mean to marketers and our attempts to engage consumers? In an interactive session led by Jason Severs, Chief Design Officer and Dino Sanchez Executive Design Director of Brand at Droga5, you'll explore the ins and outs of experience design in a "learn by doing" workshop. Attendees will walk away with practical methods in low-fidelity prototyping for memorable moments that can inform and inspire your day to day creative marketing efforts.
NewGen