Esther Garcia

Esther Garcia Martin was appointed Vice President, Marketing for Tecate this spring. Esther joined HEINEKEN USA two years ago as the Innovation team lead, where she introduced the new Amstel XLight, two new winning flavors for Strongbow, and many exciting innovations still to come. Esther joined HEINEKEN USA from HEINEKEN Spain, where she served as the Senior Group Brand Manager for Amstel. She has more than 17 years of brand management experience.