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In this session...

The State of Virtual Reality and Augmented Reality: Where It’s At and How Marketers Can Take Advantage of New Opportunities in Technology
Augmented reality and virtual reality may be the hottest buzzwords these days, but how are brands actually using it in their marketing and how much are they investing in the technology? During this panel, VR and AR experts will discuss what’s working, what’s not working and what it will take to make AR and VR mainstream with both advertisers and consumers.

Presented with


Speakers

Cortney Harding Founder and CEO Friends With Holograms
Lauren Johnson Senior Technology Editor Adweek
Mike Moreno Managing Director, EVP Helios Interactive
Fred Schonenberg Founder and CEO VentureFuel
Andrew Turse Head of Brand Solutions & Sales 8i

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts   Tech 

Similar Interests  Content   VR / AR   Video 

Track  VR & AR