Extending far beyond the reach of digital, apps are an integral facet to formulating an overall business strategy. Mobile has redefined how brands approach customer acquisition, engagement and loyalty. In this panel, Danielle Levitas will explain the massive opportunity that mobile presents for businesses, and explore best practices and key insights from brands that are already crafting their own winning app strategies. View More

From Snapchat to Netflix, mobile apps have changed the way brands interact with their customers. Mobile’s massive impact extends far beyond its small screens; thanks to a powerful on-the-go connection to consumers, apps are blazing the way for creative brand pioneers and leading companies to make huge business strides in the global market.

From re-defining mobile advertising, opening new revenue streams, and finding ways to make consumers’ lives easier, brands are more engaged with people than ever before through apps — and leading companies are cashing in. As the consumer world increasingly goes app-first, brands today need a solid app strategy at the center of their business to keep up with digitally savvy customers.

Using proprietary research coupled with key learnings from the mobile strategies of some of the world's biggest brands, this panel will demonstrate how leading businesses across every industry navigate and master the new era of digital through mobile apps. View Less