In this session...
In its third year, DroneWeek highlights GE’s technology contributions, taking viewers on drone-piloted tours of the world’s most brilliant machines. This year was the most ambitious yet, calling on its agencies Barbarian, Spark Aerial and Giant Spoon to take a new idea and break the mold again. Forward marketing requires collaboration in storytelling, technique, and media. Join new media partner, VICE, and hear how the team realized the full potential of drones, robotics and digital tech on the world's energy ecosystem.
