In this session...
STX, formed in 2014, is a relative newcomer to the studio world, and from the beginning has done things differently. Hear from Amy Elkins, EVP, Media & Marketing Innovation, about STX’s focus on digital & social, and how they’re connecting with consumers in new and meaningful ways. Amy will be joined by Twitter’s Jen Prince to share insights and best practices for entertainment marketing - and highlight the campaign that helped STX’s Bad Moms become the most profitable film of the year.
