In this session...
The retail landscape is fast becoming unrecognizable. Over 350 retailers filed for bankruptcy and over 5,300 stores closed in just the first half of 2017. Anchor stores are disappearing, creating “zombie” shopping malls, and the buying habits of Millennials are shifting the balance of power in nearly every category. And yet, there’s never been a more exciting time in retail. Innovation and disruption are everywhere, fueling brash new business models and bold new strategies.
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On the most fundamental level, we’re learning new ways to sell. Traditional channels are transforming themselves into unique experiences. Amazon is opening stores. And marketers are reconsidering both their distribution partners as well as their direct-selling opportunities. This session will explore the root causes of the retail apocalypse, the critical strategic pivots brands are deploying, and the brave new ways of thinking by both the disruptors and the “disruptees.”
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