In this session...
To compete for limited attention, many brands have responded by creating even more stuff and/or reducing content formats to the small, superficial and snackable. All of a sudden, success is being measured not in depth, but in :03 and :06 views. But is this cycle sustainable? Do consumers want quick, low-calorie content, or will depth and substance be the key to commanding attention? Join this panel of brands, creators and publishers as they debate the merits of each approach and offer their predictions.
