In this session...
The discipline of marketing will be one of the first to be disrupted by the mainstream arrival of Artificial Intelligence.
Every aspect of the what we now know as marketing will change. What we understand of our customers - and how we talk to them - will no longer be primarily driven by human decision making.
How agencies organize themselves, meet client briefs, and identify marketing opportunities, will change more radically over the next decade than the last century of adland's development.
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The discipline of marketing will be one of the first to be disrupted by the mainstream arrival of AI.
Every aspect of the what we now know as marketing will change. What we understand of our customers - and how we talk to them - will no longer be primarily driven by human decision making.
How agencies organise themselves, meet client briefs and identify marketing opportunities, will change more radically over the next decade than the last century of adland's development.
Marketing automation will become not just a buzzword, but the norm. And the revolution is already under way.
Join media and marketing publication Mumbrella for a wide ranging discussion on the impact AI will have on what it means to be a marketer, a creative or a strategist.
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