In this session...
With more competition for consumers' time, attention, and wallets, media companies and brands are increasingly on the hunt for ways to maximize value and increase efficiencies. In the first part of this session, Nielsen CEO Mitch Barns will discuss how innovation can uncover new business models, new markets and new audiences that serve as catalysts for growth.
One of the most well-known recent examples of innovation is the consumer video experience. In the second portion of the session, Megan Clarken, President of Watch for Nielsen, will be joined by other industry leaders to discuss how these new experiences available on personal devices, smart TVs and even household devices, have created avenues to reach vast new audiences and tap unimaginable advertising opportunities.
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