In this session...
In this panel, Brian Stempeck from The Trade Desk, John Alleva from NBCUniversal, Adam Lowy from SlingTV and Sarah Warner from GroupM will provide an end-to-end perspective of the future of OTT advertising.
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It’s no secret audiences have shifted their TV viewing habits to connected devices – but now that viewers are there, brands are starting to wonder what’s next for advertising in this space? In this panel, Brian Stempeck from The Trade Desk, John Alleva from NBCUniversal, Adam Lowy from SlingTV and Sarah Warner from GroupM will provide an end-to-end perspective of the future of OTT advertising. With representation from all aspects of this new channel’s supply chain, Jason Abbruzzese from Mashable will lead a transparent discussion with the panelists around the bold capabilities and opportunities within the latest frontier for programmatic precision.
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