In this session...
Retail is evolving. The new retail era includes a more cost savvy consumer with higher expectations and a larger pool of industry-interrupting brands. These changes, while challenging, also present big opportunities for the retailers who know how to leverage the right channels and technology to reach and keep customers.
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During this panel, retail marketing leaders will share tips on: leveraging data to get a full-wallet view of customers and understand what they do when they leave your brand; personalizing marketing; what brand loyalty looks like now; and how to measure marketing campaigns for results that a CFO can love.
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