In this session...
The current political rhetoric has placed Hispanics at the center of the anti-immigration debate, creating an environment of unease and uncertainty that threatens the positive trends that have defined this segment as a growth market. Findings from Energy BBDO’s proprietary study fuel a panel discussion that will help shed light on the reality of today’s Hispanic shopper, while identifying key steps for your brand to help forge a bond with this dynamic and growing segment during this critical time.
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Tapping the potential of the US Hispanic community has been challenging for most marketers. While the demographic has been at the center of a lot of discussion and making headlines both in terms of marketing and national political conversation, they remain largely misunderstood.
This session will help unlock insights into this highly sought-after demographic, helping marketers realize their full potential.
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