In this session...
A brand is its story, not a logo or any one campaign. Brands win when they can bring that story to life in a way that is aligned with their ethos and take a stand with purpose-driven work, rather than only spotlighting product. The challenge brands face now is not just finding the right stories but the right people to tell them. Who better to help marketers, then the ultimate experts in storytelling: filmmakers. In this conversation, you’ll hear from award-winning filmmakers about how they are creating purpose-driven work.
