Every brand now has access to data on their customers—and it has opened an entirely new world of opportunity for marketers. Armed with these vast amounts of data, marketers have never before had the opportunity to be more relevant, personal, efficient and economical with their efforts and spending. But, the mere presence of data provides no competitive advantage, no guarantee of generating meaningful insights and still leaves brands challenged to reach and create consumer impact. Among many other factors, marketers must take into account the data source (is it a first party?), whether or not it is native platform data and the Platform Mindset. During this keynote, Mark Coffey, GasBuddy SVP of Strategic Operations will shine a light on how forward-thinking brands can fully leverage their investment in data and analytics to deliver business value.