In this session...
A single customer identity and personalized customer experience across channels and devices can create customer value and loyalty. In order to close the gap between insights and impact, companies must reimagine how they approach data management and analytics. Mastering data and being insights-driven in real-time is challenging, but the results can be transformative. This panel will explore how data mastery can help companies achieve marketing and advertising that is welcome, respectful, elegant, and mutually beneficial.
