In this session...
This year, global sponsorship spending is projected to be $63 billion. The value of sports signage and sponsorships on social media has surpassed TV and sports marketers need a new way to account for the rise of social media. By leveraging Artificial Intelligence (AI) and computer vision, marketers and rights holders can now capture the value of each sponsor's logo across broadcast, streaming, and social media. To see an example of this technology in action, check out: http://bit.ly/2sVQhxU
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