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In this session...

People are always asking the question: "Is TV dead?" A better question might be: "Will data and digital resurrect TV?". In this panel, Cambridge Analytica's Global Head of Digital alongside Dr. Mehmet Oz and executives from the networks and advertisers discuss how a data-driven digital TV marketplace is emerging and whether or not it will be enough to reverse the flow of dollars out of TV.

Presented with


Dr. Mehmet Oz Heart Surgeon, Columbia University Professor, Author, and Television Personality
Molly Schweickert Global Head of Digital Cambridge Analytica
Zvi Cole Director, Integrated Media US Beiersdorf
Lee Boykoff SVP, Data Strategy, Digital Analytics & CRM A+E Networks
Duke Perrucci Chief Revenue Officer Cambridge Analytica
Stephanie Abrams Cartin Co-CEO Socialfly

Event Details

Event Type Seminar

Related Topic Area  Tech   Culture 

Similar Interests  Video   Data   Native Ads   Entertainment