Tracks Venues

In this session...

Fans, brands, celebrities, and content creators once existed as distinct elements of culture. Now, these once separate groups are behaving like one another. What impact does this new dynamic have on the millennial experience? We will dive deep into millennial behavior in this shifting landscape: How they communicate. How they perceive fame. How they build trust. Through this discussion, the panel will explore how marketers can learn to successfully think like a millennial.

Presented with


Maya Peterson Director, Culture and Creative insights Viacom
Alexandra Tanguay Global Brand Director Spotify
Rachel Bien SVP, Strategy Blue 449 USA
Hannah Bronfman @HannahBronfman
Bridget Bogee Head of Social Media Getty Images

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts 

Similar Interests  Content 

Track  Millennial Minded